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CCME.NEWS

CCME.NEWS, covering the regional and global HVACR industry with an unwavering commitment to providing in-depth news and analyses on policy, business and technology

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Two approaches, two campaigns

In a world that often normalises hype and loudness, Farhan Juratli, Associate Director – District Cooling, Dubai Holding; and Judicial Engineering Expert, UAE Ministry of Justice, endears himself through upholding a certain elegance and firmness of conviction in his communication. His words carry the weight of thought and the backing of scientific analysis. He is unsparing but in an understated way. Farhan has written an analytical piece comparing District Cooling with the VRF technology. He has subjected the two to a severe test based on parameters he feels ought not to be ignored or dismissed. And he has pronounced a verdict. Now, it might not go down well with one of the camps, but in his considered opinion, that is what it is.

My team and I at Climate Control Middle East have allowed for the article to appear in this issue, in the best traditions of fair and objective gatekeeping. Our permitting it a place is not an indication of any bias; it is, in fact, an invitation for a healthy discussion, and we are happy to allow an equal magazine space in the very next issue for the other camp to respond.

Moving on, this issue is home to yet another set of articles on refrigerants, under the campaign ‘Refrigerants Review’. We have not one but three manufacturers holding court on topics they feel so strongly about, and we ask you to read through and share your views. That way, we progress towards what ought to be an acceptable and climate-friendly ecosystem.

This issue is home to the inaugural edition of another editorial campaign, called ‘IEQ and Fertility’. It is as emotive a topic as refrigerants and involves the coming together of multiple disciplines in the fields of healthcare and engineering.

The campaign, expected to run for at least six months, will be an opportunity to probe the multiple aspects of the topic and to share granular insights – all leading to a set of outcomes, which we hope will benefit humanity in ways unimaginable.

We ask each and every one of you to give us the luxury of time and attention and to set aside cynicism as we endeavour to present the vast science of specialised knowledge for you to make informed decisions at the time of planning any built environment, for fertility as a goal cannot be achieved only in the sterile spaces of healthcare facilities.