DUBAI, UAE, 6 June 2022: Taqeef announced its collaboration with Emirati Figure Skating Champion, Zahra Lari, to promote responsible use of air conditioning in a region, where cooling is synonymous with quality of life.

The young athlete created history by being the first figure skater to compete in a hijab and the first skater from the UAE to compete internationally, Taqeef said. In addition to her achievements on the ice, Lari is a graduate in the field of Environmental Studies.

“Zahra is an important role model in the region and a proud talent of the UAE,” said Tariq Al Ghussein, CEO, Taqeef. “She is an athlete who’s breaking barriers and showing the world how one person’s actions can have far-reaching impacts. It’s this ethos, along with Zahra’s personal passion for the environment, that makes her the perfect ambassador for conscious cooling. We know that by reducing our AC thermostats by just a degree or two, we can significantly lower our individual carbon footprints, and that collectively, this will have far-reaching global impacts.  For 50 years, we’ve been pioneering AC innovation in this region, and we’re delighted to be collaborating with Zahra – herself an innovation pioneer for today’s generation and the next.”

Commenting on the partnership, Zahra said: “My journey to becoming a champion on ice didn’t happen overnight. It was an amalgamation of small consistent efforts, and the same is true with adapting more conscious habits in the way we go about living our daily lives.

“Air conditioning is essential here in the UAE, which I’m sure we can all agree to, as we enter the summer months. However, irresponsible AC use takes a needless toll on the environment. Together, we can all play our part in reducing our carbon footprint to safeguard the environment for future generations, and I hope that through this partnership with Taqeef, we can drive home the message of conscious cooling.”