Market oversaturated with old thinking applied to ‘so-called’ new technology

Harold Dickenson Jr

Dubai, UAE, 2 October 2018: The market is oversaturated with manufacturers applying old thinking to ‘so-called’ new technology, said Harold Dickenson Jr, Manager, Visualisation & Immersive Technology Group, while elaborating on the need for novelty in innovation. He said, “The constant introduction of technology in the HVAC industry, often leaves end-users confused.”

In terms of use and performance, Dickenson Jr said, different products are saying the same thing, which kills the novelty factor for technology and innovation. Highlighting the need for manufacturers to make long-term investments and not just aim for short-term gains, he said, “Technology without a proper thought behind it is one of the causes why many in the construction and contracting space are reluctant to try out new tech.”