DUBAI, UAE, 17 March 2020: During a year in which comprehensive yet efficient HVAC solutions have become increasingly crucial, LG Electronics (LG) said it has focused on strengthening its ties with industry leaders such as ASHRAE (American Air Conditioning Association) and REHVA (European Air Conditioning Association) to deliver new standards of comfort and care to all. LG said its commitment to championing innovation has allowed the company to successfully negotiate the challenges of 2020, while empowering businesses and individuals across the Middle East and Africa as a complete smart energy solution provider.

Sangmin Lee, Leader, LG Electronics Business Solution Division for the Middle East and Africa, said: “Our success comes as a result of having clear understanding of local market demands, responding by bringing new technologies to the market at rapid pace and scale. We will continue to accelerate our focus on becoming a trusted HVAC partner in MEA – based on the values of integration, expertise and customer service to create positive impact.” LG said variable refrigerant flow (VRF) systems are representative of its HVAC solutions and have been at the forefront of new installations in schools, hotels, offices and entertainment hubs across the region. These systems, LG said, are equipped with powerful and reliable inverter compressors, which enable them to offer maximum efficiency in part-load as well as full-load conditions.

Sangmin Lee

This track record of advanced air solution technology has allowed LG Electronics to capture 20% of the UAE’s USD 5 million air purification market in 2020 alone, the company said. LG said its advanced VRF systems have been installed at several sites across the region, including Dubai’s Sustainable City and Abu Dhabi’s Saadiyat Beach Villas. To ensure LG remains at the forefront of air solution technology and provides strong customer service, the company said it has been training technicians at its LG Air Solutions Academy in Jebel Ali since 2010. In recent months, the company said, it has introduced purification and sterilisation kits onto existing air conditioning units to improve comfort and indoor air quality. Customers looking for more aesthetically pleasing solutions have also been introduced to the advantages of LG’s Dual Vane and Round Cassette air conditioning units, the company said. Building on the long-standing success of its PuriCare air purifier line-up, LG said it has introduced a host of new iterations, including a commercial model for office spaces and, more recently, the PuriCare Wearable Air Purifier. LG’s Wearable device, which uses two H13 HEPA filters and a patented respiratory sensor to filter air and regulate airflow on-the-go, has been received with great interest and is already serving government bodies and hospitals in other markets, the company said. While the PuriCare Wearable had been in R&D since 2017, the pandemic also revealed a need for new, more affordable air solutions with hygiene at the forefront, and LG said it has been focused on bringing the right, cost-effective technologies to market to meet this demand.

LG said it has continued its longstanding tradition of supporting healthcare facilities by delivering tailored solutions that meet the differing temperature, humidity and air pressure requirements of operating theatres, patient rooms and intensive care units. Its Multi V system, it said, offers optimum efficiency during peak and partial-load hours across the entire facility, while the LG control solution also makes operation much more efficient, it said. This gives healthcare providers the ability to manage facilities while reducing operating costs, it added.

With the prevalence of remote interactions during the height of the pandemic, LG said it quickly transitioned to online communication with its clients, the media and wider public – leveraging digital technologies to host product unveilings during livestreams and via social channels. The company said it continues to provide smart energy management with its BECON (Building Energy Control) Cloud Solution, an IoT-based platform. This, it added, enables greater visibility and convenience via remote real-time monitoring and energy efficiency management.