IEA-RETD releases report

Throws light on communication best practices for renewable energy

IEA-RETD has announced the release of a report providing best practice for renewable energy communication campaigns, after commissioning the scoping study with the objective of providing ideas, techniques and case studies on how the benefits of renewable energies can be better communicated to and by policy makers, decision makers and other stakeholders.

The study based on case studies and stakeholder workshops, reportedly concluded that more targeted, effective communications campaigns could be achieved through the use of more consistent, holistic and rigorous approaches to pre- and post-campaign development.

The project, said IEA-RETD, has been carried out by a consortium consisting of the International Institute for Sustainable Development (IISD), Green Budget Germany/Forum Ökologisch-Soziale Marktwirtschaft FÖS, and the global renewable energy communications agency, Collings & Monney.

According to Collings & Monney, the report aims to overcome common communication barriers preventing the widespread use of renewable energy technologies, such as the misperception in the public about the benefits, opportunities and capabilities of renewable energies.