Hisense outlines new AI-driven air conditioning developments at the Canton Fair

DUBAI, UAE, 3 November 2025: Hisense, a Chinese manufacturer of appliances and electronics, said it participated in the 138th Canton Fair in Guangzhou from 15 to 19 October 2025, and said its presence formed part of its “AI Air & FIFA Fever” campaign.

Making the announcement through a Newsletter, Hisense said its booth featured the unveiling of its AI Air series, which the company described as integrating intelligent control algorithms to optimise temperature and humidity while lowering energy use.

Hisense said the fair included a FIFA-themed promotion linked to its ongoing partnership with global sporting events, and said its interactive booth hosted demonstrations and activities designed to strengthen its global brand visibility.

Hisense noted that it also took part in HVAC industry competitions and marketing forums, and said it highlighted how its digital transformation work from AI-assisted design to automated quality control is shaping its smart manufacturing direction.

Hisense said it hosted additional conferences and training sessions during the period to support partners across key markets, and added that the sessions focused on product knowledge, after-sales support and regional strategies.

Hisense further pointed to developments at its BOE Factory in Vietnam, which it described as a key production base for large-scale air conditioning equipment equipped with advanced automation and testing facilities.

Hisense said it showcased its R32 Modular Side Flow VRF system, which the company said is designed for flexible installation, reduced refrigerant charge and improved maintenance access.

Hisense HVAC said these activities reflect its strategic direction of combining intelligent design, environmental considerations and consumer comfort, and stated that its recent developments demonstrate its influence on emerging HVAC technologies.