elm showcases AI solutions as strategic sponsor at Hajj Conference and Exhibition 2025
JEDDAH, Saudi Arabia, 10 November 2025: elm said it is participating as the strategic sponsor of the 5th Hajj Conference and Exhibition, which is being held from November 9 to 12, under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and organised by the Ministry of Hajj and Umrah in collaboration with the ‘Pilgrim Experience Program’. Making the announcement through a Press Release, the company said the event serves as a platform to present technological innovations and solutions that support the Umrah and Hajj ecosystem and is in line with Saudi Arabia’s goals of Saudi Vision 2030, which aims to enhance services for pilgrims.
elm said its participation is supported by its long-standing partnership with the Umrah and Hajj ecosystem and its ongoing support for development initiatives across previous editions of the conference. The company said its involvement reinforces its role in fostering the digital transformation of pilgrimage services through AI-powered solutions that have increased service efficiency and quality. elm added that it continues its efforts to digitise procedures and leverage advanced technologies to deliver seamless and integrated experiences for pilgrims.
elm said that during the conference its pavilion showcases a portfolio of AI-powered digital solutions that demonstrate its expertise in enhancing services and operations across the Umrah and Hajj ecosystem. The company said it continues to develop solutions using intelligent analytics, system integration and predictive capabilities to improve efficiency and advance digital transformation.
elm said one of the showcased offerings is its API & Integration Solutions Platform, which it described as enabling the connection of government and commercial services through flexible APIs, to enable the rapid launch of services. The company said it is also presenting payment, invoicing and e-wallet solutions to support secure financial transactions that integrate into government systems.
elm said it is demonstrating its digital security and safety solutions that enable permit management, facility monitoring and early warning capabilities within a unified digital environment. The company added that it is also presenting automated logistics platforms designed to improve operational processes and service efficiency for Hajj operations.
elm said its portfolio includes field solutions aimed at enhancing pilgrim experiences and crowd control, including the ‘Nusuk Marhaba’ project which provides a structured digital journey from arrival to departure. The company said it is also showcasing flow management solutions for Al-
Rawdah Al-Sharifa Simulations and Tawaf Simulation as models of AI-enabled crowd management and visitor safety. elm said it is presenting digitisation and electronic platform solutions that form its integrated AI ecosystem, including the ‘Nuha’ elm Linguistic AI Model developed in-house, which the company described as an AI-powered partner that combines natural language processing, task automation, and voice interaction. The company said these technologies support operational activities, analyse field data and predict patterns to enhance the quality and sustainability of pilgrim services.
Majid bin Saad Al Arifi, Official Spokesperson and Vice President of Marketing, elm, said: “By participating in the Hajj Conference and Exhibition 2025, we reaffirm our commitment to support the advancement of the Hajj and Umrah services by offering our state-of-the-art digital and AI-powered solutions. It further reinforces our role as the national partner working alongside government entities to offer exceptional experiences for the Guests of Allah, combining operational and technological efficiency with a human dimension.”
elm said its strategic sponsorship underscores its commitment to driving digital transformation through AI-powered technologies that align with Saudi Vision 2030. The company said its participation supports the Kingdom’s aim of providing smart service delivery and crowd management for Hajj and Umrah pilgrims.