Daikin-Emitech Experience Centre focuses on ‘realistic end-user experience’

Yuji Miyata, Chairman and President, Daikin Middle East and Africa

Dubai, UAE, 15 November 2018: In the era of the Internet and virtual reality, there is a need to have a first-hand experience of the installation of HVAC and technologically savvy systems, expressed Yuji Miyata, Chairman and President, Daikin Middle East and Africa, at the opening ceremony of The Daikin-Emitech Experience Centre, held on November 14, in Dubai. The centre is Daikin’s first end-user oriented platform, which features the company’s HVAC and Variable Refrigerant Volume (VRV) systems, for both residential and commercial applications. “The ultimate aim of having an experience centre,” added Miyata, “is to allow end-users to experience, visualise, feel and see the systems, as they work in an optimised space.”

Rahul Duragkar, Managing Director, Emitech Group

Elaborating on the partnership with Daikin Middle East, Rahul Duragkar, Managing Director, Emitech Group said, “We are proud of the support Daikin gives us and this has been a wonderful opportunity to offer end-users with the one-of-a-kind live application.” He pointed to the optimisation of space in the installation of HVAC and VRV systems as a challenge. “We restricted ourselves to creating a one-bedroom villa, as it matches with real-life scenarios, with regard to space optimisation,” he said. The centre, Duragkar added, will highlight factors, such as noise reduction and vibration, as well as help users in selecting equipment efficiently.

Tuna Gulenc, Vice President, MEA Sales, Daikin Middle East and Africa

Elaborating on the importance of experiential centres in depicting the invisible quality of products offered, Tuna Gulenc, Vice President, MEA Sales, Daikin Middle East and Africa, said, “Experience centres help end-users to make better-informed decisions, as they can opt for the technology or equipment after seeing it work in a real-time environment.” Quality, he said, is something that is invisible and centres make understanding this quality more tangible.

Atif Rahman, Director and Partner, Danube Properties

Speaking in commercial terms, Atif Rahman, Director and Partner, Danube Properties, said, “We have done some big value projects with Emitech and are also considering getting Daikin into one of our projects.” Cooling, he said, is a key contributor to energy consumption, making up 23-25% of our monthly energy bills. “With limited electrical load to work with, meeting the energy-efficiency goal is often a challenge,” Rahman said. And this, he added, makes understanding various energy-efficient technologies, such as VRV systems, crucial to projects.