CPI Industry launches Editorial Campaign on IEQ and fertility
DUBAI, UAE, 5 August 2025: CPI Industry, publishers of Climate Control Middle East magazine on the HVACR industry since 2005, launched an Editorial Campaign, titled ‘IEQ & Fertility’. Dr Iyad-Al-Attar, independent Indoor Air Quality (IAQ) and air filtration consultant, who straddles the science and engineering of air filtration approaches and broader IAQ measures, will helm the project, which aims to build a strong case on the indispensable nature of Indoor Air Quality and other IEQ features for the success of IVF procedures, a longstanding topic pregnant with emotion.
The growing scientific evidence on the adverse effects of air pollution on fertility demands urgent attention, Dr Al-Attar said. “While the challenges are substantial – encompassing scientific complexities, funding scarcity, economic resistance, political inertia and public awareness deficits – the potential of air filtration technologies offers a tangible pathway for protection,” he said. “I am proud to be addressing the IEQ and fertility nexus, in collaboration with Climate Control Middle East and CPI Industry, through an upcoming focused campaign on this mission-critical topic, and I invite government organisations, research institutions and industry leaders to join this timely initiative.”
The success of the mission will require a global initiative that leverages interdisciplinary research, increased funding, robust governance, comprehensive monitoring, and sustained public awareness campaigns to ensure cleaner air for current and future generations, Dr Al-Attar said.
Over the years, Climate Control Middle East has produced several Editorial Campaigns, notably ‘IEQ in Schools’, ‘IEQ in Healthcare’, ‘District Cooling’ and the ongoing ‘Refrigerants Review’. Continuing the journalistic tradition, ‘IEQ and Fertility’ will aim to raise awareness among the public, policymakers and the scientific community about the importance of IEQ in reproductive health and the need for further research and regulatory considerations. The campaign will entail conducting comprehensive interviews with scientists from the fields of IEQ, IVF and human infertility to highlight the nexus among them. The campaign will also include organising workshops, seminars, awareness programmes and a dedicated conference to disseminate research findings and foster collaboration among various fields, such as building design, urban planning and city design. Further, it will include publishing a newsletter and peer-reviewed articles and developing evidence-based guidelines.
“A campaign as this touches a chord with couples wanting to raise a family and, at the same time, with scientists and IVF specialists long frustrated by middling success percentages,” said Surendar Balakrishnan, Editor, Climate Control Middle East. “Given the correlation between IEQ and fertility, uncompromisingly incorporating IEQ features in laboratories, procedure-rooms and other indoor spaces that couples inhabit could usher in greater reproductive health and a higher success rate with IVF procedures.”
For more details, contact: Nivedita Vijayan, Marketing Manager, CPI Industry, M: +971 55 95 29 639, E: marketing@cpi-industry.com