Zoe Hu, Deputy General Manager, West Asia and Africa, Chint

Dubai, UAE, 19 December 2018: Chint underscored its commitment to advance its presence in the Middle East and Africa region by organising its first seminar in the United Arab Emirates on December 18, in Dubai. Zoe Hu, Deputy General Manager, West Asia and Africa, said that the seminar aimed to introduce Chint Group’s comprehensive range of solutions in power generation, distribution and storage and energy-efficiency management, in addition to HVAC and solar products, to local partners, who may be familiar with only a small aspect of the Group’s portfolio.

Hu said Chint considers the United Arab Emirates as a big market owing to its strategic location as a hub for the region, and the country’s position as a strong industrial base, being host to a number of manufacturers in a cross-section of industries. In view of the close cooperation between the United Arab Emirates and China, Hu said, the company believes it is the ideal time to play a more active role in the market by participating in events and organising its own seminars. “We want local clients and partners to know we are here and we want to continue for the long-term,” she said. Hu added that the economic impact of erratic oil prices and the region’s strategies related to the environment are driving demand for good quality products, at a reasonable price. Additionally, Hu said, in the United Arab Emirates, as well for the rest of the Middle East and Africa, increased government focus towards Green Energy is driving demand for solar PV and CSP in the coming years, which, she said, the company is in the position to address.

Chint Dubai Team

Hu said that while Chint has long been present in the country through local partners, the UAE market remained largely dominated by western brands. “The ‘Made in China’ image keeps changing,” she stressed, highlighting the capacity of Chinese manufacturers to address a range of customer requirements. Speaking on opportunities the company sees in the pipeline, Hu said World Expo 2020 offers a lot of opportunity for all players in the market and that the company is involved in some projects related to the Expo.

Hu added Chint also views Saudi Arabia as a good market, and that the company has recently opened its second factory office in Egypt. In the coming years, Hu said, Chint aims to strengthen cooperation with local partners, not only with regard to selling the product but also going deeper to leverage the company’s global experience and international project references and be a one-stop solution provider.