L to R: T.R. Ganesh; Annika Waller, Chief Marketing Officer, Blueair; H.E. Henrik Landerholm, Ambassador of Sweden to UAE and Girish Bapat

Sweden-based Blueair on November 8 introduced its range of air purifiers for the UAE market at a launch ceremony in Dubai.

Explaining the features of the air purifiers, Girish Bapat, Director West & South Asia region, Blueair, said: “Our products are designed to help people breathe as nature intended, which is clean air. The latest range is based on HEPASilent technology, which can remove 99.7% of all airborne particles, such as dust, bacteria, mould, volatile organic compounds and other harmful elements, which measure up to 0.1micron in size.”

Elaborating on the filtration cycle, he said the machine sucks in the polluted air, eliminates the harmful particles, which includes gaseous elements, and releases the clean air into the room. The machines are designed for rooms as big as 1,200 square feet and have a capacity to clean the entire volume of air in a room within 12 minutes.

Sharing details on the smart feature models, Bapat added that the Classic Generation range of air purifiers are IoT-compatible and fitted with smart sensors, which can be synchronised to the Blueair Friend app, which would provide the user information on the type of indoor air quality (IAQ) in real time, and enable them to control the machine, even if they are not present in the facility. The app would also provide information on the outdoor air quality, such as the pollution levels in different places, Bapat further added.

Speaking on the certification of the products in the UAE, T.R. Ganesh, General Manager, Blueair Middle East, said the product range launched for the UAE market, has been certified by the Emirates Authority for Standardization and Metrology (ESMA).

Highlighting the B2B strategy, Bapat said the company would be working with local channel partners to distribute its products.

He added that one of the market challenges is the poor level of awareness on IAQ, which is of paramount importance in the GCC region. He said the general perception is that the outdoor air quality is always more harmful than IAQ.