Fujairah City Centre outlet first in UAE to be awarded Platinum certification

Du has announced the official opening of its shop located on the ground floor at Fujairah City Centre, which it says is the first in the UAE to be LEED Platinum Certified, and is in line with its efforts to become more sustainable in its business. The 2,300-square-foot store offers customers a full range of du’s consumer mobile products, with 10 service counters, the announcement added.

Officials of du during the opening of the telecom company’s green facility at the Fujairah City Centre

LEED certification recognises only those projects that achieve the highest environmental ratings for sustainability, water efficiency, energy and atmosphere, consumption of materials and resources and indoor environment quality, du pointed out, and highlighted that based on a point system, the du shop exceeded LEED’s standards and was, therefore, awarded Platinum certification.

“With our new du Shop, we are now closer to our customers in Fujairah,” said Maher Murad, Vice President, Retail Sales, du. “With LEED certification, we have proved that it is possible to provide a high level of customer service and satisfaction, while maintaining standards that are beneficial to the environment.”

According to du, green practices is a core pillar of its business strategy, which involves exploring and implementing innovative alternative solutions that can be integrated into its business operations.