Partnership to improve distribution of ABB’s technology

FBM Trading and Powertech Switchgear Industries have become the first Authorised Value Providers (AVP) in the UAE to distribute and provide technical expertise for ABB products. Announcing this, ABB said that FBM, whose core business is in the trading of goods and related after-sales support, will distribute its low voltage (LV) motors, and added that Powertech, its other AVP associate, was the first system integrator in the world for HVAC in the AVP programme.

According to ABB, the AVP programme is designed for distributors, technical distributors, system integrators, service providers and panel builders and provides third party partners a unified, consistent solution for the complete ABB portfolio.

In this context, Arthi Srinivasan, Business Strategy and Operations at Powertech Switchgear Industries, said: “We are proud to be awarded the AVP of ABB low voltage drives for sales, support and engineering services. The value provider programme was detailed and comprehensive, allowing for a large degree of communication and coordination between the ABB and Powertech teams reinforcing the trust and support between the two in working together on forthcoming projects in the UAE.”

Leela T D’ Souza, Manager, Process Development and Channel Partner Program, ABB in Dubai, added: “The programme establishes partnerships, which enable consistent quality of the network offering, and improve the level of the channel management and channel support. We are proud that FBM and Powertech have seen ABB as their premium partner, fulfilling the objective of the programme where ABB, together with their partners are seen as premium suppliers by end customers.”