‘Energy efficiency’ top draw at the event
According to a post-show survey of 2012 AHR Expo attendees, 93% of respondents ranked energy efficiency-related areas as the most important products/technology they wanted to see at the show, while 60% of respondents ranked energy efficiency as “very important” and 33% as “somewhat important”. International Exposition Company, the organiser of the event shared this information in a communiqué. According to the survey, the other products/technologies that were ranked as important were:
- Green building/sustainability 82%
- Automation and Controls 80%
- Alternative Energy (solar, geothermal, etc) 74%
- Indoor Air Quality 79%
The organisers claimed that another important reason the attendees listed for visiting the HVACR exposition was to meet with current suppliers (93%), which was also ranked very high (meeting with current customers) by 96% of exhibitors. Not surprisingly, many of the attendees’ top reasons for visiting AHR Expo were similar to those of the suppliers’ reasons for exhibiting, the organisers revealed and gave the following statistical data:
Attendees
- For new suppliers/ vendors - 93%
- Find solutions to address needs - 81%
- See what’s new - 97%
Exhibitors
- Generate new sales leads - 92%
- Demonstrate products - 83%
- Display new products - 65%
In keeping with the desire to see new technologies and products, 50% said they visited the Building & Automation Control Pavilion, while 32% visited the Software Center and 31% visited the New Product Technology Theaters. “That is why trade shows are such a valuable resource for both attendees and exhibitors,” said Clay Stevens, President of International Exposition Company. “There is no better opportunity than AHR Expo for industry professionals looking for innovative products and solutions to meet with nearly 2,000 suppliers from around the world who are unveiling new products and solutions.”
Another interesting survey finding the organiser shared was that both exhibitors and attendees are using digital and social media. Nearly two thirds of attendees said they remembered seeing online promotion about the show and nine per cent use the social media channels, Facebook and Twitter. Meanwhile, 67% of exhibitors use online promotion while 20% are active on Facebook and 17% use Twitter.
According to the International Exposition Company, the 2013 AHR Expo will be held from January 28 to 30 in Dallas, Texas.
