KYOTO, Japan, 7 November 2023: Embraco, a provider of refrigeration technology for the residential and commercial markets and part of Nidec Global Appliance, announced new brand positioning. Making the announcement through a Press release, Embraco said that based on its 52-year-old experience, the new communication presents Embraco’s strategy to transform the refrigeration market by detailing its plan of a future built on integration and synchronisation of products, which combines efficiency and data intelligence, besides exploring the brand’s full potential to be recognised as a complete solution provider. 

Guilherme Almeida, President, Nidec Global Appliance, said: “This new positioning reinforces our usual capability to anticipate the customer’s needs through smart products, as well as our variable speed technology and natural refrigerants. But more than that, it reflects our commitment and solid plans for the future, including launches that incorporate component synchronisation, added to a wide range of compressors and condensing units for household and commercial refrigeration. This strategy will sustain our goal of doubling the net sales by 2027. Furthermore, in line with incorporating connectivity into our portfolio, we are raising the bar and cracking the code in our segment by translating all our expertise to reach higher performance results in the applications, giving control and easier implementation for our customer’s challenges.”

Embraco said Almeida underlined that there is also a robust plan connected to the refrigeration market demands in the scenario of climate change and stricter environmental regulations. Almeida said: “We are strategically engaged in pushing the limits of energy-saving, always adding miniaturisation and noise reduction as our drives in Research and Development. Beyond maintaining a sustainable approach, we want to continue offering a high level of service and the best payback time.”

Embraco further said it has eight Research and Development centres and more than 500 engineers whose work is linked to a global structure. Almeida said that as it has been responsible for shaping market trends for the last five decades by bringing solutions beyond the compressor, the company is also considering strengthening its responsibility to transform the industry. Moreover, he added that the company is planning new launches to achieve these goals.