STOCKHOLM, Sweden, 7 June 2022: Camfil highlighted how most people, in fact 99% of the world breathes air containing levels of pollutants that exceed WHO guideline limits, for what is considered to be healthy. The occasion was the launch of Camfil City, a virtual world with solutions for air quality challenges.

Camfil said the motivation for launching the City hinged on the need for clean air, considering that people spend 90% of their time indoors and that it is primarily indoors that they can protect themselves from air pollution.

According to Camfil, the City is a virtual world providing information and product solutions for air quality challenges. Camfil said it developed the 3D virtual world as a digital tool for its customers and potential new customers.

Martin Hellsten, Camfil City project lead, said, “Camfil City is an online 3D application inviting people to move around in a virtual urban setting and learn the basics about how Camfil’s air filter solutions can make air clean, safe and healthy.”

Camfil City lies on a hill, surrounded by a green landscape and the blue sea. It comprises several buildings. Customers can explore buildings in industries such as beverage production, data centres, hospitals and clinics, museums, offices, schools and universities, warehouse distribution facilities, restaurants, metalworking units and life sciences, Camfil said, adding that it intends to add more building types. “We know that users would like to have Camfil City load quickly and run smoothly, regardless of where you are in the world, so we designed the application to meet these demands,” Hellsten said.

According to Camfil, particular attention has been given to the user experience to ensure a fun, informative and useful application. On entering Camfil City, the visitor can have a look inside a specific industry environment and, subsequently, can click, drag and spin the city around to reach a range of industry buildings, Camfil said. With another pinch zoom on a mobile device or scroll on a desktop, the visitor can click a hotspot and access the inside of the building and explore air concerns and possible solutions, the company added.

Lori Heck, 3D Artist and Design Manager, Camfil USA, said: “I aimed to create all the 3D artwork for Camfil City at a high-quality, visually appealing level, yet be able to ensure fast load times and a great user experience for Camfil’s current and potential customers. The site is both, fun and educational.”

The hotspots show where the visitor can interact with the city to get more information, Camfil said. In the city overview, the hotspots are placed on buildings that represent industries. By clicking a building hotspot, the visitor travels into that building. In a building, the visitor would get another set of hotspots, situated in the different rooms, representing the application in the industry, Camfil said. By clicking the hotspots, the visitor can read about the different concerns that they might have in the application and what solutions Camfil offers to solve them, the company added.

Hellsten said: “Not all people who purchase our products are experts in air filtration, and they shouldn’t have to be, either. The purpose of Camfil City is to give everyone a chance to learn the basics of what our clean air solutions can do for them. We believe that this is not just for future Camfil customers. We also see this application as a valuable tool for our existing customers to discover what Camfil has to offer in a new and highly accessible way.”