DUBAI, UAE, 6 July 2021: In partnership with Al Yousuf Electronics, LG Electronics (LG) celebrated its continued expansion in the UAE marketplace with the opening of its new enterprise-focused air solutions showroom in Dubai on July 5.

Centrally located on Sheikh Zayed Collector Road, the showroom aims to act as a base from which it can display its latest heating, ventilation and air conditioning (HVAC) technologies and act as a consultant for current and potential customers on their specific air solutions requirements, LG said.

LG Air Solutions Showroom

Hongju Jeon, President, LG Electronics Gulf, said: “We welcome all decision-makers to come visit our new showroom in Dubai, where our team are on hand to understand your business challenges and objectives. For many, we recognize that this now includes instilling a confident return to public spaces, through the use of HVAC solutions, which integrate not only comfort but also thorough hygiene measures at their core. Whether operating in hospitality, retail, education, commercial or residential spaces, our experts can help to carve out an individual roadmap for any business, helping to achieve operational excellence.”

LG said the new location showcases such solutions as its DUAL Vane and Round Cassette air conditioners, each featuring the company’s inverter technology. The DUAL Vane Cassette AC, LG said, utilises two individual vanes to deliver wider and more customised airflow, with fine angle control. The AC features LG’s Safe Plus Insulation – an antimicrobial treatment that is applied to internal insulation components to prevent the growth of mould and provide cleaner, fresher airflow, it said. For businesses seeking further air care, the DUAL Vane Cassette can also be fitted with an additional five-step filtration air purification kit, it added.

Alternatively, owing to its design, the LG Round Cassette air conditioner proves popular for businesses operating hotels, shops and restaurants, alongside other luxurious indoor spaces, where maintaining aesthetics and ensuring comfort are equal priorities, the company said. The shape of the Round Cassette AC enables it to cover a large surface area and ensures there are no blind spots, it said. With its increased airflow and detailed wind direction, cool air can be spread both evenly and widely around a particular space, it added.

Speaking on its VRF technology, LG said that visitors to the showroom can learn more about its Multi V5 outdoor unit, which it described as an integrated solution that provides maximum energy efficiency while minimising operational costs. The LG Multi V5 features Dual Sensing Control to detect humidity and temperature, optimising airflow accordingly, it said.

LG said the Multi V5 can reduce installation requirements by as much as 23% when compared to conventional VRF models – proving to be a crucial differentiator as organisations seek to install new systems, renovate or expand. LG said the system can also be combined with its Hydro Kit and air-handling units to meet the demands of advanced treatments and specialised environments, such as those required in healthcare facilities.

LG said the showroom also highlights its BECON cloud Digital HVAC Management Solution at the showroom. The Solution, it said, enables business operators to remotely monitor and control their systems in real-time, with reduced costs and shortened non-operating times.

The showroom also displays LG’s range of PuriCare air purifiers, including the PuriCare Double Tower, Single Tower, Mini and Wearable. According to LG, the Double and Single Tower models feature a 360-degree Clean Booster, which rises and rotates to deliver clean air to every corner of the room. The LG PuriCare Mini is a portable air purifier, whereas the recently launched PuriCare Wearable is a device that features H13 HEPA filters and a respiratory sensor that detects the cycle and volume of the wearer’s breath, deploying DUAL Fans at one of three speeds to optimise required airflow, the company said.

Speaking on the occasion, Mohamed Al Yousuf, CEO, Al Yousuf Electronics, said: “Through our longstanding partnership with LG, we collectively work to understand the needs of our current customers and prospects. Often, we find that decision-makers are looking for a centralized location, from which they can not only purchase solutions but also receive advisory and technical expertise throughout the entire product lifecycle. As summer fast approaches, we naturally witness an increase in businesses looking to invest in AC solutions, in particular. We would like to encourage any consultants and planners to first come and explore what our showroom has to offer and why LG should be the partner of choice when it comes to purchasing air solutions.”