Agreement continues Al Jazirah’s excellent relationship with Emerson, Saudi company says.

Al Jazirah for Home Appliances on February 22 signed an agreement with Nidec, thereby renewing its contract for a period of five years for a geographical zone that will include the entire Middle East and Africa.

Al Jazirah produces evaporative coolers, whereas Nidec has stepped into the niche to offer evaporative motors under the Emerson and US Motors brand names.

Wael Enani, the Marketing & Business Development Manager of Al Jazirah, said that Al Jazirah has enjoyed a 30-year relationship with Emerson and sees in the signing a continuation of the special bond with the American major.

Left to right: Eng Mohammed Al-Shammari, GM, Al Jazirah for Home Appliances; Eng Abdul Aziz Al Aboudi, Chairman, Al Jazirah for Home Appliances; Mr Kei Pang, President, Nidec Motors Corporation

Speaking to Climate Control Middle East, Enani said the signing ceremony was significant, because it saw a confluence of key stakeholders, which included three presidents – one from Nidec and two from Emerson – motor dealers and those that deal with completed evaporative cooling units. In addition, he said, the event also attracted export agents representing 18 countries in the region.

Enani said he was enthused with the warm association the company enjoyed with Emerson, adding that Emerson reciprocated the sentiment. “Emerson told us we are their number one business partner in the world,” he said.

Speaking broadly about Saudi Arabia, Enani said that the Kingdom was a hub for not only the GCC but also for the entire Middle East and Africa. “Saudi Arabia can be a prominent hub for multinational companies,” he said. “The general feeling among multinational companies is that they can trust us to go ahead not only in the Middle East but also the whole of Africa.”