Dubai, UAE, 8 April 2019: The Hisense VRF Friendship Football match is all about promoting the wellbeing of customers, said Dharmesh Sawant, Sales Director, Hisense VRF, Qingdao Hisense Hitachi Air-conditioning Marketing Co., Ltd. Sawant was referring to the fortnightly sports fixtures organised by Hisense, in a bid to promote good health, friendly competition and teamwork. Consultants, contractors and other stakeholders in the HVACR sphere are invited to create teams and sign up for upcoming competitions, he added. To date, Sawant said, the Hisense team organised matches for ART Consultants, Consistent Engineering consultants and Khatib & Alami.

Sawant said the sports campaign is an extension of Hisense’s global activities, with similar matches held in South America. He added that the regional office believes it is especially fitting for Middle East stakeholders in view of the region’s love of the game of football. Eventually, Sawant said, Hisense looks to start a league for a large-scale tournament, allowing players to showcase their competitive side. This, he said, underscores the company’s long-standing association with football, showcased by Hisense sponsorship of FIFA World Cup 2018 and more recent announcements of the company’s sponsorship of UEFA EURO 2020.

Hannah Jo Uy is Assistant Editor at Climate Control Middle East magazine. She may be contacted at hannah@cpi-industry.com