Dubai, UAE, 25 March 2019: Dubai-headquartered Emirates District Cooling Limited (Emicool), a wholly owned subsidiary of Dubai Investments PJSC, has unveiled its new logo in a move, which the company said through a Press communiqué will help it to achieve its strategic objectives as it continues its journey towards recognition as an industry leader and a world-class provider of energy-efficient District Cooling.

The introduction of the logo, the company revealed through the communiqué, was made to mark a new era for the company as a wholly owned subsidiary of Dubai Investments. The revamp is influenced by the previous logo but has been altered to better represent the brand’s core values with the introduction of a symbol – the letter ‘E’, directed upwards at a 45-degree angle, inspired by a waving flag and representing fresh clean air, the company further said through the communiqué. 

Emicool’s new logo

Adib Moubadder, CEO Emicool, said: “At Emicool, it is our strategic objective to be recognised over the next five years as an industry leader, serving 40,000 satisfied customers and energizing over half a million tonnes of refrigeration. We aim to do this through a sound business plan and operational excellence, as we deliver our customer-focused District Cooling services at a world-class level of reliability, efficiency and safety while supporting resources through sustainability and an environmentally friendly approach to our business, in line with the UAE National Agenda and UAE Vision 2021.

“This new brand identity highlights the integrity, accountability and innovation that powers our work at Emicool, and reflects our efforts in sustainability, corporate social responsibility and safety, while reinforcing our position as a strong, recognizable and leading brand in District Cooling.”

To reach its strategic objective of recognition over the next five years, the communiqué said, Emicool is planning for expansion through a service model, which serves the residential, commercial and industrial sectors within the UAE while also expanding its offering to the same sectors outside of the UAE.

According to the communiqué, with Emicool’s integral role in major projects currently transforming Dubai, such as Expo Village and Mirdif Hills, the new logo will strengthen brand recognition and raise awareness of the company’s ambition to become the preferred provider of environmentally friendly, reliable and efficient District Cooling services.