Dubai, UAE, 23 October 2018: “Today, especially in metro cities, the state of Indoor Air Quality (IAQ) in vehicles is exceptionally bad,” said Daniel Hagström, President and CEO, Blueair Cabin Air, after unveiling the company’s intelligent range of car air purifiers at the Dusit Thani Hotel in Dubai. According to Blueair, scientists in the US found that the levels of soot and chemicals inside cars were twice as high as compared to those measured by roadside detectors, and – even though no data on IAQ in cars in the United Arab Emirates exists – air pollution continues to be one of the biggest health concerns. Elaborating, Hagström said that cars today are designed in such a way that they tend to suck in exhaust air and are unable to filter out air pollution. He said that this can lead to bad IAQ in cars, resulting in particulate matter and VOCs inside the car. “The scope of IAQ in cars is an important aspect to health,” he added.

Daniel Hagström, President and CEO, Blueair Cabin Air

Commenting on the technology aspect of the purifiers, Hagström said, “The HEPA Silent filtration technology used in the purifiers enables a high air flow and high filtration efficiency.” The filters, he said, are Wi-Fi enabled and work with smart appliances, allowing for voice control by Amazon’s Alexa. The filter technology, he said, ensures a 99.97% filtration rate, where car exhausts, road wear, pollen, dust and particulate matter (PM) are removed. “The HEPA filter performance is what sets us apart, when it comes to IAQ in cars and is the core of Blueair,” added Hagström.

TR Ganesh, General Manager, Blueair Middle East, addressed the crowd, while giving a regional update. He said, “The demand and need for good IAQ in the United Arab Emirates, makes the region an ideal place for the launch of a product like this.” Elaborating, he said that Blueair Middle East was formed recently and, in terms of achievement, they have a global recognition for quality and design. Ganesh added that, today, Blueair is also speaking with a few top car manufacturers to see whether the filters can be pre-installed.

“Commuters spend, on average, about 10 hours a week in vehicles, this is particularly true for the United Arab Emirates, where walking and cycling are less common ways of transport,” said Hagstrom, at the launch event, in Dubai. “To meet the consumer needs for clean air in cars, we have expanded our air purification expertise and best-in-class technology to a new segment, which I’m proud to present to UAE residents here, today,” added Hagstrom.

TR Ganesh, General Manager, Blueair Middle East

“Air quality inside cars can be much worse than on the street, thanks to a combination of exhaust emissions from one’s own vehicle, from other vehicles, as well as particles from tires and road wear products that enter through ventilation and air-conditioning systems,” said Ganesh. “With its high-performance technology, Cabin car air purifier will offer UAE residents peace of mind that 99.97% of these impurities are being filtered out.”

Given the long hours spent driving, a staggering 72% of consumers are worried about the impact the air circulating inside their cars may have on themselves and their families. The same number also said that they are aware of the negative health effects of breathing polluted air, reveals a survey carried out for Blueair by independent UK research firm Bonamy Finch.

According to Blueair, the Cabin car air purifier range will be available in the United Arab Emirates from the first week of November 2018, at leading retail stores.