Dubai, UAE, 8 May 2018: Eros Group, a distributor and retailer in consumer electronics in the Middle East, along with Hitachi, a Japanese brand for electronic products, marked the beginning of their 50th anniversary as partners in the United Arab Emirates, the companies announced in a Press communiqué.

Eros Group was founded in 1967 as a small store in Deira and soon took on the distribution of Hitachi products in the United Arab Emirates, making it the first brand distributed by Eros Group. Since then, Eros Group has been distributing the brand’s products such as refrigerators, air conditioners and air purifiers.

Commenting on this occasion, Deepak Babani, Executive Vice Chairman, Eros Group, said: “This occasion marks a landmark for all of us here at Eros Group. It is mind-boggling to think how we started our journey with Hitachi products being the first partnership and 50 years later, the relationship is still going and it is stronger than ever.”

Niranjan Gidwani, Chief Executive Officer, Eros Group, said: “We are honoured to be partners for 50 years with a successful brand such as Hitachi. Japanese brands truly understand and respect long-term relationships, where the understanding and the mutual working environment keeps getting better with time. The partnership we share will definitely strengthen further and over the years we stand committed to take Hitachi products to greater heights of success.”

Hidenori Zen, Managing Director, Hitachi Sales Middle East, commented: “We would like to express our great appreciation for reaching 50 years partnership with Eros Group. Eros has always been there for Hitachi, trusting, resilient and with a never-give-up attitude. Without these values, Hitachi–Eros 50 years’ partnership would not be possible. In the region Eros Group has been our long-trusted partner, and we look forward to another 50 years of working together, with stronger ties and respect for one another.”