Johan Gouws

Dubai, UAE, 8 April 2018: Tecumseh has opened a new office in Dubai, in line with efforts to develop a larger Middle East infrastructure. Johan Gouws, Managing Director, Tecumseh Middle East, said this is one of the key initiatives of the global growth strategy being rolled out under Doug Murdock, CEO. “The core drivers of this strategy,” he said, “are to be able to better support our local customers, focus on the ease-of-doing-business philosophy Tecumseh is passionate about and provide a platform for closer engagement with government, industry and regulatory stakeholders throughout our industry.” Speaking on the company’s history in the region, Gouws said the company’s AW-series of air conditioning compressors has been a standard with some of the region’s largest AC OEMs for more than 15 years and that Tecumseh has a substantial installed base of compressors and condensing systems throughout the territory.

The team in Dubai, Gouws said, will manage the complete portfolio of products sourced from global locations to provide a comprehensive, fully diversified air conditioning and commercial refrigeration product line-up to regional OEM and wholesale/distributor customer base. “As the business continues to develop in the region in the future,” he said, “we intend to increase our investment even further and expand our infrastructure capabilities to enable even better compressor and systems supply to our regional customers.”

The local team, Gouws said, will focus on guiding customers on product selection, providing on-the-ground technical advice, supporting customers with system design and optimisation and driving product awareness across Tecumseh’s product range. The company, he said, is leveraging expertise from its four global technology centres to quickly address not only product challenges with customers in a specific market but also react rapidly to customers’ changing product requirement and needs.

“In a market and industry where an array of regulations is rapidly shifting to meet new environmental and energy efficiency standards,” he said, “Tecumseh is confident that we have the engineering infrastructure and global reach to understand and adapt to these changes with a perspective to provide the right product solution to the market at the right time.”

Gouws said that in the region Tecumseh has commenced with product seminars and technical training for select customers. “We will continue to build on this momentum,” he said, “and offer regular regional technical training programs and sessions in the future and we invite all interested industry stakeholders to attend the sessions.” Details for each session, Gouws said, will be communicated through Tecumseh’s distribution channels, website and social media platforms.

Tecumseh is located in the Jafza 1 building in the Jebel Ali Free Zone in Dubai, and serving customers in Jordan, Lebanon, Iraq, Kuwait, Saudi Arabia, Oman, Pakistan and Sri Lanka.