Tehran, Iran: Specialist in refrigeration compressors, Bitzer has announced holding a foundation ceremony for its new subsidiary, Bitzer Iranian on December 5, 2016, to expand its market presence.

At present, the company said that it is managing customer and user support in Iran from its Bitzer Middle East site in Dubai. However, the new subsidiary will now report to Dubai, added the company.

“BITZER doesn’t receive direct orders in Iran and this will not change in the future. As always, our reliable sales partners will be responsible for processing orders,” said Stefan Leitl, Managing Director of Bitzer Middle East. “Over the decades, we’ve managed to establish a close relationship built on trust with our business partners, as we’ve always been available to provide our users with support, including in challenging political times. To ensure future success and, for instance, enable Bitzer to expand its position in the transport industry and give support to other OEMs who import our compressors installed in their systems, we’re opening up the Bitzer Iranian subsidiary. We have every confidence in the future potential of Iran and would therefore like to get to know the market even better and establish a personal presence.”

The company highlighted that with high technical standards and a growing population, the Iranian market offers enormous opportunities for intelligent energy-efficient products. The refrigerant compressor specialist said that it is developing a service concept tailored to Iran’s specific requirements, enabling the company to better support customers and users in terms of queries, maintenance and repairs in the future. Bitzer added that it also working closely with universities, institutes of technology and vocational schools to offer general and specialised training courses.

With the foundation of the subsidiary, Bitzer said that it would like to act against counterfeit compressors from China that have appeared in the Iranian market.