Dubai, UAE: Kansai Paint has announced its ‘Colour Forecast’ for 2017 in the GCC region, which predicts the most commonly used colour themes by home owners, interior designers and contractors  for the forthcoming year. The colour forecast, the company said, has been curated around four unique themes ranging from prominent features of the region to the varying inspirational phases of an individual’s life.

While focusing on aesthetic elements, the company said that it has given importance for the need to align itself with the UAE National Agenda 2021 in terms of sustainability. The colours used in the forecast, the company further revealed, are of premium quality UV-resistant, water-based acrylic roof and wall coatings, with infrared reflective technology that also have a minimum total solar reflectance (TSR) of 30% and have less than 0.01 gram per litre of VOC.

Speaking of its approach, Kansai pointed out to how governments in the Middle East region have set ambitious goals of becoming more sustainable, energy efficient and productive. As assets, such as buildings are fundamental to making a green and more sustainable city, the company said, it is imperative to use material that adheres to the criteria of promoting sustainability.