Ziehl-Abegg hosts forum on social media strategy for senior executives

KUPFERZELL, Germany, 27 March 2026: Ziehl‑Abegg said it hosted a forum titled “Social Media for Decision-Makers”, bringing together senior executives from industry, finance, commerce and associations to discuss the strategic use of social media in corporate communication.

Making the announcement through a Press Release, the company said more than 40 managing directors and board members attended the event in Kupferzell, Germany. According to Ziehl-Abegg, the discussions focused on the evolving role and strategic relevance of social media, with LinkedIn taking centre stage as a platform for visibility and positioning.

Ziehl-Abegg said the forum was designed to facilitate discussions among senior executives on the opportunities and challenges associated with social media use at a leadership level. The company added that the event aimed to provide participants with an opportunity to exchange perspectives on practical approaches to digital communication strategies.

The company said a keynote presentation was delivered by social media consultant Felix Beilharz, who discussed the role of digital platforms in areas such as corporate visibility, recruitment and communication.

Commenting on the topic, Joachim Ley, CEO, Ziehl-Abegg, said: “I know from personal experience just how powerful LinkedIn can be for individuals and, in particular, for organisations. In the B2B sector especially, visibility increasingly determines perception, trust and ultimately business success.”

Ziehl-Abegg said the programme also included discussion sessions where participants exchanged experiences and perspectives related to corporate communication and digital platforms.

Ziehl-Abegg said that it plans to continue hosting similar initiatives, including the Social Media Days scheduled for early July, which will address topics such as communication, artificial intelligence and digital platforms including LinkedIn, Instagram and TikTok. The company also noted that it has organised the AICommunication Award since 2024 as part of its broader initiatives related to digital communication and innovation.