RIYADH, Saudi Arabia, 11 March 2024: Motor and drives manufacturer, WEG announced the opening of an office in Riyadh. Making the announcement through a Press release, WEG said the new office would report to WEG Middle East in Dubai and added that it represents an important step forward in enhancing WEG’s presence in the Middle East region.

WEG said the new office in Riyadh is an integral part of the company’s strategy to establish a strong foothold in this important part of the region. WEG also said that it is looking to expand its operations in the area during the coming months to better understand the market, while creating support for products and services in the region.

Gautham Madhusudan Athresh, Area Manager, WEG KSA and Bahrain, said, “WEG’s vision aligns seamlessly with Saudi Arabia’s vision for growth, marked by a deliberate shift away from dependence on the oil and gas industry.”

WEG said it is prepared to contribute to Saudi Arabia’s economic diversification goals outlined in its Vision 2030 initiative, including supplying advanced technology and equipment for renewable energy projects, supporting Saudi Arabia’s goal of diversifying its energy sources.

WEG also said that its industrial solutions have the potential to support the growth of non-oil sectors by providing efficient and reliable electrical equipment for manufacturing and infrastructure development. In fact, WEG has extensive knowledge and expertise in the water industry and experience in desalination projects and in renewable energy. Furthermore, WEG said, it has already been involved in several projects in the Middle East region, including supplying motors to upgrade air-handling units at the Al Adan Hospital in Kuwait.

Athresh further said: “Our goal is to reinforce WEG’s commitment to serving our customers in Saudi Arabia, offering unparalleled support to meet their evolving needs. We are dedicated to harnessing the potential of this market and look forward to playing a role in its continued development.”