Says it is looking to capture market by leveraging its strategic eco-friendly product line

Green’ data centre infrastructure investments are expected to grow rapidly over the next four years, with the growth marking an increase in global revenue of data centre infrastructures, jumping from USD 7.5 billion to USD 41.4 billion in 2015, according to a recent report coming from Pike Research, a business intelligence and research firm. The report goes on to reveal that these new ‘green’ data centre projects are expected to capture 28% of the total global market share of data centres. Against this backdrop, Tripp Lite, a manufacturer of power protection equipment, has announced that it is looking to tap into the potential opportunities offered by the IT segment by announcing its new eco-friendly product line. The company released the SU8000RT3UG, SU10KRT3UHV and SU10000RT3UG – three new ‘green’ UPS systems.

Tripp Lite claims that the UPS systems have a full load efficiency rating of 99%, allowing energy savings and cooler operation by limiting power consumption to less than two Watts. It adds that users of the three new models will be protected from the damaging effects of black-outs, brown-outs and transient power surges, while supporting the move towards ‘green energy savings’ with a built-in eco-mode function that automatically shuts off unused computer accessories like printers or multi-media speakers.

According to Tripp Lite, while the newly launched products have been designed to answer the challenges of the Middle East region’s move to improve power connectivity and consumption, it is also committed to ‘green’ initiatives and is compliant with the European Union’s Waste Electrical and Electronic Equipment directive. It has also partnered with Sims Recycling Solutions, claimed to be the world’s largest electronic/electrical equipment recovery and recycling company.

“Businesses today have driven the demand for high efficiency data centres, reflecting a growing preference towards the use of more eco-friendly products and solutions across various industry verticals,” said Vipin Sharma, Tripp Lite’s Vice President of Middle East, Africa and CIS Sales. “We understand this demand and are addressing it with the launch of our new line of eco-friendly products that will help cut down on energy costs, yet still provide superior protection for highly sensitive equipment.”