DUBAI, UAE, 9 August 2020: Midea’s ‘Ultimate Comfort’ air conditioner (AC) series by Midea is now available in the UAE, its distributor, Taqeef said through a Press release. The series features Midea’s latest innovations in the AC space, ensuring the even distribution of cold and clean air inside a room while producing almost no noise, Taqeef claimed.

The series features the Midea ‘Inverter QuattroTechnology’, which is a high-frequency compressor that generates a strong flow of cool air within a matter of seconds, Taqeef claimed. The AC’s optimised air outlet design enlarges the airflow angle by 110° together with a faster turbo fan speed, delivering a long-distance windblast of up to 25 metres, Taqeef claimed. The ‘Silky Cool’ feature, one of the key functions of the Ultimate Comfort, utilises the innovative Coanda technology, which guarantees an even distribution of cool air in a room by directing airflow up towards the ceiling, Taqeef claimed. The air then evenly descends around the room, avoiding a direct blast of air on the body for the highest level of comfort, Taqeef said. An integrated Wind Sprayer allows thousands of mini holes to transform centralised airflow into a gentle breeze for a more comfortable cooling experience, Taqeef claimed.

“Our focus has always been to provide our customers with the latest AC technology to cope with the extreme climate in the UAE,” Tariq Al Ghussein, CEO, Taqeef, said. “Midea’s Ultimate Comfort Series is a fantastic addition to our product portfolio, as it brings an innovative, high-quality and comfortable cooling solution to a market where cooling is considered a life essential.”

The Ultimate Comfort series also features ‘Innovated Air Magic’, which is an advanced sterilisation technology, Taqeef said. Ions that kill harmful bacteria in the air are released while the AC is on, Taqeef said. Dual filters in the ACs capture micro dust, and a self-cleaning feature keeps the unit free from moulds and bacteria, making the AC units highly durable, Taqeef claimed.

With its accurate temperature control technology, Midea’s smart sensor AC function detects the room’s temperature and humidity level, Taqeef said. Users can customise the desired indoor humidity level from 30% to 90% via a smartphone through the Midea app, Taqeef said. They can also view and control electricity consumption through its Bill Control app function, Taqeef said. The inverter air conditioners offer three operating power options: 50%, 75%, and 100%, giving users options to lower power level and conserve energy, Taqeef said.

The AC technology also ensures low noise at 18 decibels, creating a more conducive environment for relaxation and peace of mind, Taqeef claimed. Its advanced compressor is designed to deliver comfortable, cooling air, with outside temperatures as high as 60 degrees C, Taqeef said.

“Maintaining thermal comfort is one of the most important goals of AC, and this is now more significant than ever, as we are spending more time indoors,” Ghussein said. “Innovations in the sector have made it possible to ensure the highest indoor air quality, while also providing end-users with the ability to easily control temperature and humidity levels through a smartphone, adding a new layer of comfort and convenience to AC usage.”