Not very, say industry veterans, pointing to an increase in instances of under-cutting of prices and unrealistic warranty periods to lure buyers

Posted: August 22, 2022

One of the persons I regularly touch base with is Raphael Khlat, President of Faisal Jassim Trading Company, and he is a fount of insights, having literally seen it all over the years as a manufacturer and channel partner. Raphael was one of those I interviewed for this issue’s cover story on pricing, a topic […]

Posted: August 22, 2022

Releases ‘Cooling Expert+’ brand strategy at Mostra Convegno Expocomfort 2022

Posted: July 13, 2022