Not very, say industry veterans, pointing to an increase in instances of under-cutting of prices and unrealistic warranty periods to lure buyers

Posted: August 22, 2022

One of the persons I regularly touch base with is Raphael Khlat, President of Faisal Jassim Trading Company, and he is a fount of insights, having literally seen it all over the years as a manufacturer and channel partner. Raphael was one of those I interviewed for this issue’s cover story on pricing, a topic […]

Posted: August 22, 2022

Whilst it is common knowledge that pricing has come to be the single biggest factor in purchasing HVACR equipment and components in the last five years, the extent of the problem faced by well-meaning manufacturers and suppliers makes for stark reading. The topic is worth discussing, because meeting socio-economic and sustainable development targets, including emission […]

Posted: June 19, 2022