MILAN, Italy, 24 October 2023: Sensitron, an Italian manufacturer of gas detection systems and part of the Halma Group, announced its commitment to the evolution of corporate communications through the adoption of cutting-edge digital technologies, including augmented reality and the metaverse. Making the announcement through a Press release, Sensitron said with more than 35 years of experience in the gas detection industry nationally and internationally, Sensitron is committed to promoting safety and people and environments. Now, the company said, it also carries forward its spirit into the sphere of communication.

Sensitron said using augmented reality (AR) and the metaverse (VR) enables the company to transform corporate communications, providing an engaging and interactive experience for customers and stakeholders. The use of augmented reality, the company added, aims to enhance our customers’ experience.

Riccardo Montano, System Engineer, Sensitron, said: “We adopted AR to offer an immersive three-dimensional view of our products, allowing customers to explore them in detail from every angle. Sensitron is leveraging AR and the metaverse to revolutionise its corporate communications, offering a captivating and interactive journey for customers and stakeholders. Beyond the product, information and technical data are also showcased using infographics. 

With the metaverse, Sensitron said it will dive into the digital future through the creation of virtual spaces. The company added that a comprehensive virtual environment with all the information about who Sensitron is and what it does can be found in the metaverse, and visitors can explore product information, certifications and gas detection details. The company further said it is a comprehensive and interactive information hub representing Sensitron’s commitment to transparency and knowledge sharing. 

Valentina Lombardo, Marketing Manager, Sensitron, said: ” We aimed to design virtual spaces that illustrate the applications of our gas detectors. Gas is a versatile element, with applications spanning industrial, commercial, marine, building sectors, and more. We have recreated real-world scenarios in these virtual environments, such as a parking lot and a pharmaceutical chemical setting. These spaces are ready for exploration and provide detailed insights into how our products are utilised.” 

Sensitron said it is determined to stay on top of the digital evolution and take full advantage of the opportunities offered by augmented reality and the metaverse to improve communication with customers, partners, and stakeholders. These new technologies, Sensitron added, complement all the ways it has communicated with customers over the past 35 years.