Seeley showcases indirect evaporative cooling technology at Dubai’s Spice Souk
DUBAI, UAE, 25 September 2025: Seeley International, in partnership with Climagulf Trading, hosted a high-level Australian delegation at the Deira Baniyas Spices Souk to showcase the region’s first installation of indirect evaporative cooling systems in an open-air heritage market.
Making the announcement through a Press Release, Seeley said the event spotlighted the installation of Climate Wizard, which the company described as a cutting-edge adiabatic cooling technology designed to deliver up to 80% energy savings compared to conventional air conditioning. Installed in late 2023 by Fawaz Group, the official contractor for the project, these systems now cool the pedestrian walkways of the Spice Souk, offering a sustainable solution to one of the region’s most pressing urban challenges – climate control in open public spaces, Seeley said.
The visit, facilitated with the support of the Australian Consulate General in Dubai and the Australian Embassy in Abu Dhabi, brought together senior Australian diplomats and officials, including H.E. Bryony Hilless, Consul General of Australia in Dubai; Jay Sangani, Deputy Head of Mission, Australian Embassy – Abu Dhabi; Mounir Sankary, Senior Trade Commissioner at Austrade; and Sidharth Mehta, South Australia’s Trade Representative in the MENA region.
Seeley said Ahmed Adra, COO, Fawaz Group, joined its Group Managing Director, Jon Seeley and Seeley EMENA Senior Sales representatives in the site visit, reinforcing the benefits of the system and explaining the technicalities of the installation.
“This project is a testament to what can be achieved when innovation meets collaboration,” Seeley said. “We are proud to contribute to the UAE’s energy efficiency goals and to demonstrate how Australian technology can support sustainable urban development in the Gulf.”
Mehta said, “Seeley International continues to pioneer sustainable cooling technologies while demonstrating how South Australian businesses can not only compete but also lead on the international stage.”
According to Seeley, the Australian delegation expressed strong interest in the system’s performance and its potential for broader application across the region.
The visit, Seeley said, underscored the importance of international collaboration in advancing sustainable urban solutions. With strong interest from local authorities and industry leaders, Seeley said, its partners look forward to expanding the reach of indirect evaporative cooling technology across the Gulf region.