DUBAI, UAE, 16 January 2023: Samsung Electronics conducted its ‘Air Solutions Day’ event on January 16 in Dubai, during which it hosted consultants invited from across the MENA region. Making the announcement through a Press release, Samsung said its AC professionals presented its innovative HVAC technologies, which include 360 Cassette, WindFree and DVM S2 during the event.

Describing the 360 Cassette as featuring an award-winning bladeless technology design, Samsung said the equipment can evenly circulate air and cool every corner comfortably. With this technology and the use of three booster fans, the cool air can flow at much lower angles, as these fans create a lower pressure area around the circular outlet, which leads to the cool air coming out more parallel to the ceiling and dispersing across a wider area, Samsung said.

According to Samsung, the DVM S2 Variable Refrigerant Flow (VRF) outdoor air conditioning unit features innovative technologies, and is compatible with its WindFree indoor units, providing exclusive WindFree cooling without the discomfort of direct indoor cold airflow. The WindFree technology eliminates harsh cold draughts and disperses air through thousands of micro holes at a speed of less than 0.15 m/s, which helps in creating a still air environment, Samsung said.

The DVM S2 features Active Artificial Intelligence, which enables the system to learn usage patterns from recent cooling or heating operations and create optimised cooling and heating performance, using advanced AI algorithms, Samsung claimed. Moreover, the unit can detect refrigerant leaks in real-time and can provide the best timing for defrost operations, resulting in increased comfort during heating, Samsung said.

The event was also an opportunity to hold a panel discussion, titled “Tech Talk: HVAC of Today & Tomorrow”, which featured three prominent consultants from the UAE, Turkey and Pakistan. The discussion highlighted Samsung’s role in helping consumers achieve greater energy conservation with its sustainable and eco-friendly innovations, the company said. The discussion also addressed the challenges and opportunities in the sector across the MENA, favourable HVAC sustainable future systems, and Samsung’s innovative products that support global sustainable development efforts.

The consultants that attended the event also toured Samsung MENA’s Enterprise Business Centre and the Air Solutions Training Center, which the company described as one-of-its-kind MENA training academy that enables visitors to experience the company’s innovative air solutions. The event concluded with a visit to SmartThings Home, which the company said features its award-winning product categories and different SmartThings-powered zones representing the future of residences.

Okan Tutcu, Director HVAC – MENA Regional HQ, Samsung, speaking on the occasion, said: “The spirit of innovation is what maintains Samsung’s products, including HVAC systems, as industry changers over the years. The innovative technologies that Samsung introduced to the HVAC industry in recent years are a testament to our supremacy across all fields. Samsung will continue investing in the HVAC industry and will always offer the best solutions to our business partners.”