DUBAI, UAE, 2 June 2022: Samsung Electronics announced the launch of the first-of-its-kind MENA Training Academy, which the company said seeks to enable customers to experience its innovative air solutions.

According to Samsung, the new facility will feature a showroom and a WindFree™ Experience Booth, through which customers can experience the unique technology, the low airspeed and cold draft-free operation of the unit, resulting from thousands of micro holes in the unit’s panel, leaving customers with a pleasant experience. Moreover, customers will be briefed on how to control the air conditioning unit via the SmartThings app, where they will be able to try it through their mobiles, Samsung said.

According to Samsung, the showroom will boast the new generation of DVM, including the DVM S2, which is compatible with the WindFree™ wall-mounted models, 1Way cassette, 4Way cassette, as well as the 360-cassette.

In his comments, Okan Tutcu, Head of AC, Samsung MENA Regional HQ, said: “We are pleased with the launch of the new training academy, through which we aim to share our expertise and the technological innovations with Samsung’s customer base. This initiative is a testament to our continuous efforts in promoting Samsung’s latest air conditioning products and systems.” According to Samsung, the academy will also conduct training sessions by air conditioning professionals at Samsung MENA to highlight the comprehensive air conditioning line-up and innovative technologies, functionality, installation and control systems available at Samsung AC reference sites. The training academy is located at Samsung MENA RHQ, in Dubai Media City.