Consumer campaign aims to sensitise residents on efficient use of energy and water.

RAS AL KHAIMAH, UAE, 6 February 2020: Ras Al Khaimah Municipality launched an emirate-wide consumer campaign inviting residents of Ras Al Khaimah to take part in a social media competition to promote energy- and water-efficient lifestyles, towards contributing to a more sustainable future and a greener UAE, the government body said through a Press release. The campaign is part of the Municipality’s awareness initiatives of its Energy Efficiency & Renewables Strategy 2040, which aims to reduce the energy bill through lowering consumption and by bringing a higher share of renewable energy in the generation mix, the Municipality said.

According to the release, the competition is open only to residents of Ras Al Khaimah and will run for three months. It will encourage them to share a photo or video of an energy- or water-saving action, using the competition hashtag, #EnergyInYourHands. Every two weeks, the Municipality will announce a new winner, who will walk away with an iPad or an Apple watch, the Municipality said, adding that a grand-prize winner, to be announced at the end of the competition, will also receive a stay at the Waldorf Astoria RAK.

H.E. Munther Mohammed bin Shekar, Director General of Ras Al Khaimah Municipality, said, “Residents in Ras Al Khaimah could save money on their energy bills by taking simple steps, such as setting AC thermostats at 24 degrees C, sealing air leaks and using energy-efficient products to make their homes more comfortable. I would like to invite all the residents of Ras Al Khaimah to participate in this campaign and contribute towards a sustainable emirate.”
According to the release, the campaign will release a series of short videos on energy- and water-saving actions on the Municipality’s social media accounts and will direct the viewers to visit the website for more tips on how to make their homes more efficient. Examples of tips include using table lamps rather than turning on the lights for the whole room; using native plants in the garden, which need minimal or no irrigation; using a dishwasher instead of handwashing dishes; turning the electrical sockets off when equipment is not in use and turning off the tap while brushing teeth.