Dubai, UAE: 5 November 2021: The Netherlands-headquartered Priva, which provides hardware, software and data-services in the fields of climate control, energy saving and optimal reuse of water, has expanded its global footprint with the opening of its first office in the Middle East in Dubai.

Making the announcement through a Press release, the company said the move comes as it witnesses exceptional growth in demand for its horticulture and building automation solutions in the Middle East, as governments, and private and public growers intensify their focus on food security and self-sufficiency.

“At Priva, our mission is to contribute to a sustainable world, where a growing world population can live a healthy and comfortable life,” said Meiny Prins, CEO, Priva. “In everything we do, our focus is to develop self-sufficiency through local and efficient safe food production. By bringing people, knowledge and technology together, we can create a climate for growth, even under the harshest conditions.

“Through our local presence on the ground, we look forward to working alongside local and regional entrepreneurs, farmers, growers, project developers, investors and the government to support the development of sustainable business models in and around mega cities to achieve the region’s food security and self-sufficiency goals.”

Leading Priva’s operations in the Middle East is Giovanni Angiolini, General Manager, the company said. Commenting on his appointment, Angiolini said: “I am very excited to take up this exciting new role within Priva and to help grow the company’s footprint in the region in what is a very exciting and opportune time. With over 60 years of international expertise in horticulture and building automation, we look forward to becoming a global knowledge partner locally on the ground and to help achieve the region’s indoor growing and horticulture goals.”

Prior to joining Priva, Angiolini supported The Netherlands’ Ministry of Foreign Affairs with the design and development of the programming for the Food cluster, as part of The Netherlands Pavilion at Expo 2020 Dubai. In addition, he worked with The Netherlands Enterprise Agency, which is part of the Ministry, and the Dutch Greenhouse Delta, an association representing Dutch horticulture, on the development of the strategy for a three-year, public-private initiative to position Dutch horticultural companies in the Gulf region.