From Left: Hidenori Matsubara – Deputy General Manager, Panasonic Eco Solutions (Middle East & Africa), General Manager of Al Futtaim Panatech, Mausham Basu, and Panasonic’s Eco Solution Dy. Managing Director for Hong Kong, Yuu Kai with a representative from Al Futtaim Panatech at the regional launch of Panasonic water pumps.

Dubai, UAE: Responding to the growing demand for water pumps in the UAE’s residential sector, Panasonic has announced introducing new variety of water pumps designed to optimise water resources, while ensuring sustainable use of energy. They were unveiled at a roundtable held on March 5, 2017, in Dubai.

Yuu Kai, Panasonic’s Eco Solution Deputy Managing Director for Hong Kong, who addressed the media and the partners at the event, said, “Designed in Japan, manufactured in Indonesia, our pumps have a high level of durability and customised for harsh climate conditions, such as the soaring temperatures in the Middle East, which can go as high as 50 degrees C.”

Elaborating on the features, Kai said that the pumps are dust-proof to prevent sand particles from entering the equipment, and the impeller is made of brass, which, he claimed, is anti-corrosion and has a low level of friction, thus making it rust resistant and waterproof. He added that it has a strong delivery capacity to pump water at high volumes.

Highlighting the safety measures of the pump, Hidenori Matsubhara, Deputy General Manager, IAQ department, said, “We have also added a thermal protector, which stops the motor from operating when the desired temperature exceeds the set levels, thus preventing any fire hazard.”

He further added that sometimes in African countries, the supply voltage fluctuates and affects the functionality of the pump, causing a fire risk; hence this feature contributes to the safety of the pump.

Speaking on the MENA strategy, Mausham Basu, General Manager of Al Futtaim Panatech, said, “After a collaborative period of 18 months, we now have a value-engineered product line of four models of pumps, ranging from 0.5 to 2HP, addressing mainly the residential sector for now, and with our dedicated technical and sales teams, we will add tremendous value to the product.”

Al Futtaim and Panasonic Eco Solutions would reportedly also be aggressively launching the product in Qatar.

According to Panasonic, the demand for energy-efficient products is growing in the Middle East with local governments formulating policies focused on energy efficiency and environmental sustainability. In light of this, Panasonic’s Eco Solutions, the company said, are poised to grow 20% in the Middle East region, by 2018, with the launch of other eco-solutions, which conform to these policies.