Dubai, UAE, 11 October 2018: The key reason most HVAC businesses fail is that most HVAC contractors lack the business acumen needed to understand the financial ins and outs of running a successful business, said author Scott Ritchey and contributing author Gary Kerns, in a Press communiqué.

Their new book, Make More Money: 12 Profit Pillars for HVAC Contractor Success, gives HVAC business owners the tools they need to succeed and thrive, the communiqué said.

Ritchey said: “I have seen too many HVAC businesses fail by not having the financial knowledge they need to succeed. My new book will give HVAC business owners the tools they need to succeed and thrive. It is my goal that my readers make it past year 10 in their business, instead of becoming part of the 90% of HVAC businesses that fail.”

The communiqué said, to date, Ritchey has worked with about 400 companies and thousands of individuals, enabling them to learn important financial principles that guarantee success in the HVAC contracting industry.