Will take place in Saudi Arabia and Singapore

Mostra Convegno Expocomfort (MCE), a biennial exhibition dedicated to residential and industrial installations, air conditioning and renewable energy, has announced launching two new events in 2015: MCE Saudi from May 4-6, and MCE Asia from September 2-4.

MCE Saudi will take place at Riyadh International Convention & Exhibition Center (RICEC), while MCE Asia will be held in Marina Bay Sands, Singapore, in conjunction with Building Eco Xpo (BEX) Asia, the announcement added.

The event organiser Reed Exhibitions Group said that the twin events would highlight energy efficiency and its impact on those countries that have great potential for developing.

Reed highlighted the following reasons among others, for the choosing Saudi Arabia and Singapore as venues:

Saudi Arabia is the largest of the six GCC countries with a population that is expected to reach 37 million by 2020. Therefore, over the next few years, demography, economic growth and urbanisation will support the development of the housing market, with the construction industry being one of the drivers of the country’s economic development.

Singapore is a financial centre with more than 21% of all certified green mark buildings. It will, therefore, help showcase new technologies in terms of energy efficiency and saving for the construction supply chain, from building envelopes to coverings, from plumbing and sanitary ware industries to smart water management installations aimed at Southeast Asian trade professionals.

“In this context, we have planned to launch MCE Asia and MCE Saudi with the aim of offering to all exhibitors at MCE… a valuable opportunity to market themselves locally, where the demand for high level of technical skills and knowledge is growing fastest in the field of renewable energy, ventilation, air conditioning and sanitary hot water, especially in the residential construction industry aimed at ameliorating environmental comfort and energy efficiency,” said Massimiliano Pierini, Business Unit Director of Reed Exhibitions Italia.