SKINNSKATTEBERG, Sweden, 22 August 2019: Morten Schmelzer has joined Systemair Group as Technical Marketing Director. He will assume responsibility for global public affairs-related issues, including legislation, standardisation and association management. He will also oversee the company’s global technical marketing projects and digital innovation solutions, such as Virtual and Augmented Reality.

Morten Schmelzer

Elaborating on key focus areas in the context of his new position, Schmelzer said: “One of my roles in this process is to strengthen and increase our cooperation with authorities, associations and standardisation bodies. As a major energy consumer and user of fluorinated gases, the HVACR sector has the responsibility to offer forward-thinking solutions to tackle the increasing environmental and health challenges we are facing across the globe. This also requires stronger requirements and market surveillance efforts on the regulatory side.”

Schmelzer formerly held the position of Executive Director at the Eurovent Association and was Managing Director and Founder of MRstudios, a company developing Industrial Virtual and Augmented Reality solutions for the manufacturing sector.

Schmelzer will be reporting to the head office of Systemair AB in Sweden on August 26, 2019.