Celebrity chef, Tarek Ibrahim to oversee MENA region

Meat & Livestock Australia (MLA), the marketing and R&D service company of the Australian red meat and livestock industry, has appointed Celebrity Chef, Tarek Ibrahim, as Business Development Manager in the Middle East and North Africa region, the company has announced.

In his new capacity, Chef Tarek will be assisting Jamie Fergusson, Regional Manager, MLA MENA region, in maintaining and consolidating its growth in this sector, where Australian meat products have been consumers’ preference over the years as clean, safe, delicious and halal, the announcement claimed. As part of this endeavour, MLA participated in the discussions on cold chain management during Food Chain 2012 in Dubai, organised by Climate Control Middle East.

According to MLA, Chef Tarek has been working for the organisation since 2006, when he was appointed Senior Consultant, and played a key role in increasing Australian Meat brand awareness, building bridges with the culinary industry and offering cooking and meat cutting training sessions to young chefs in the region.

“It is my honour to assume an even more strategic and regional role within MLA, and I will work to ensure that our top quality meat products are supplied to the MENA markets to the best satisfaction of consumers and stakeholders across all relevant industries,” Chef Tarek said.

Chef Tarek is reportedly an Executive Chef attested by the American Culinary Federation and has won several accolades throughout his career, such as Gold, Premier Chef of America, ACF Silver Medal and Chef Par Excellence.