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MITA appoints Handasiyah for sales and marketing roles

UAE and Saudi Arabia are the countries of focus, the latter says

  • By Content Team |
  • Published: May 11, 2021
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DUBAI, UAE, 11 May 2021: MITA Cooling Technologies, in April, appointed Handasiyah as exclusive sales and marketing representative of MITA products in the UAE and Saudi Arabia, respectively.

Tommaso Fontana, Sales Manager of Italy-headquartered MITA, and Mahmoud Widyan, General Manager of UAE-based Handasiyah, signed the agreement, which in terms of scope of work, includes targeting HVAC and industrial projects in the two countries and simultaneously focusing on market expansion across the GCC region.

Widyan said the two companies signed the agreement on the basis of synergy in engineering and business. “MITA has developed high-performing and innovative designs for open- and closed-circuit cooling towers, evaporative condensers and adiabatic coolers,” he said. “Handasiyah has the expertise and the local resources to provide engineering, supply, building, testing and commissioning and aftermarket support for evaporative cooling products. Moreover, Handasiyah is a major player in the cooling towers business and has a successful track record for completing multiple cooling towers projects in the region.”

As part of the agreement, Handasiyah will also be involved in building awareness on the technologies available. Widyan said Handasiyah will be introducing MITA’s technologies to designers, real estate developers, district cooling companies, utility companies and industrial plants with a view to providing products and solutions for new and existing cooling plants with the aim of reducing energy and water consumption. Commenting on the performance of MITA’s products, Widyan said the adiabatic coolers and condensers help in lowering energy consumption and optimising water use, besides minimising the risk of legionellosis and other diseases that spread through aerosols, when compared to traditional evaporative cooling systems.

The technologies, he said, can be applied to small- and large-sized industrial and HVAC plants. The modular design of MITA’s cooling towers, he said, provide great benefits to contractors and end users in terms of installation time, quality, reliability and maintainability, compared to field-erected units.

The counterflow cooling towers, he elaborated, are pre-assembled and incorporate a stainless steel structure with 22mm-thick FRP sandwich panels casing. The side walls, he said, are totally removable in order to facilitate and simplify routine maintenance and to provide more accessibility to the tower internals.

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