Dubai, UAE: Master developer, Meraas has recently revealed its new brand identity that serves to reflect the company’s drive, linking multiple concepts and destinations to the company’s overall vision. The new brand, the company said, embodies an expression of what the company has accomplished and represents its determination to play an active role in achieving the Dubai Plan 2021. The strategic plan, it added, also intends to make Dubai a smart and sustainable city, home to happiness and a robust local economy.

Meraas said that it has been the helm of destinations, such as Boxpark, City Walk, The Beach, Marsa al Seef, La Mer and Bluewaters. Furthermore, the company said that it has successfully delivered The Outlet Village, Last Exit, Hub Zero, The Green Planet and Roxy Cinemas.

Abdulla Al Habbai, Group Chairman of Meraas said: “In line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, to entrench happiness and positivity as a way of life, and adopt innovation as an institutional approach and part of the community culture, Meraas is committed to contributing to making the emirate a better place to live, work, and visit. The evolution of our brand will clearly articulate our vision of designing and connecting diverse places for an active urban life. By focusing on what matters most to people we are reimagining our city to develop new possibilities that will shape the life of generations to come.”

Elaborating further on the new brand system, Abdulkader (Abed) Bibi, Chief Marketing Officer of Meraas, said: “Our brand is organized in a simple and flexible system that reflects a company with a common purpose and is designed for growth as we expand into new areas. Our new logo builds on the heritage of our previous identity and forms the basis of our visual system. It is bold, clear, and reflects our commitment to creating open places. Our destinations are clearly linked to our core brand through a shared logo construction. Each destination logo features a unique symbol, inspired by the destination ethos and created with the same open frame as Meraas, thereby establishing a strong visual link between Meraas and it destinations”.