RAS AL KHAIMAH, UAE, 19 April 2021: LG Electronics, together with ENCOM Trading, opened a new business-to-business (B2B) showroom in Ras Al Khaimah, serving customers across the Northern Emirates with advanced technology across air solutions, information display and IT domains, the company said through a Press release.

LG said it has been providing businesses in the region with its advanced range of B2B solutions since 2003. The company said its strategy focuses on reaching decision-makers across government and private sectors, encompassing a wide range of industry verticals.

At the Ras Al Khaimah showroom, LG said, its experts will be on hand to understand business challenges, offering strategic business counsel to all visitors. The range of technology on display at the showroom, it added, includes solutions for offices, large-scale residential sites, hotels, schools and more.

On display for the first time from LG’s air solutions division are the Round Cassette and Smart Dual Vane Cassette air conditioners – examples from the company’s all-inverter lineup, it said. LG said its inverter technology solves commonplace issues, such as ineffective and noisy air solutions, instead providing faster cooling, durability and quieter running. It added that its inverters also come with a 10-year warranty.

The Round Cassette AC is designed to be more aesthetically pleasing than conventional models, while covering a larger surface area and providing increased airflow, it said. Similarly, LG’s Smart Dual Vane Cassette AC offers wider airflow and fine angle control, it claimed.

According to LG, visitors will also be able to view and learn more about LG’s Air Water Heat Pump technology – a self-contained equipment, which can generate hot and cold water in a more efficient manner, replacing existing boilers and chillers used for this utility and ideal for individual villa owners and hotel verticals alike.

“We’re proud to have opened our Ras Al Khaimah showroom today, in response to increasing desire from business owners across the Northern Emirates to implement more efficient, intelligent and cost-effective solutions,” said Hongju Jeon, President, LG Electronics Gulf. “Our expansion is testament to not only witnessing increasing demand for such technologies, but also our goal of empowering local decision makers across the UAE through the power of technology.”