Lays claim to leading CAC market with greater energy efficiency

As a recent entrant into the Middle Eastern commercial air conditioning (CAC) market, LG says that it is poised to register $175.6 million sales for 2011 – a 38% growth compared to the year earlier. Disclosing this information in a news release, LG said that its collaboration with top-tier local sales partners as well as its strength in VRF systems has enabled it to make inroads into the market, backed by the energy efficiency of the product, compared to conventional duct ventilation systems.

The Multi V III’s COP came in at a 4.3, which translates into 30% reduction in energy consumption, LG claimed, and explained that it was able to achieve such energy efficiency in its VRF system by incorporating its own proprietary technology, the high pressure oil return (HIPOR) technology, which is used directly with the system’s inverter compressor, the V-Scroll.

According to LG, its VRF system is led by the Multi V III, whose sales reportedly grew 500% during the year, compared to the overall single air conditioning market’s 21% growth. The Multi V III has earned $15 million so far, since it was released in the Middle East market in 2011, it said.