LYON, France, 24 July 2023: LENNOX EMEA, a division of Lennox International Incorporated, which designs and manufactures heating, air conditioning, air- handling and refrigeration equipment, announced the plan to expand and reinforce its presence in the Middle East and Africa region. Making the announcement through a Press release, the company said the strategy will include a more focused product portfolio for the region and further development of the company’s distributor network across a number of countries. 

According to the release, the company is now rethinking its approach in order to take advantage of clear growth opportunities in the MEA region market, including extremely high-ambient temperatures and a young population with high spending power, which elevate the potential for investing in HVAC systems. The company added that it had introduced a larger network of local HVAC distributors in the United Arab Emirates, Saudi Arabia, Oman, Qatar, Bahrain, Kuwait, Jordan and Iraq. However, the company said it will begin offering online training to distributors and installers supported by back-office staff located in Europe.

Another major focus, LENNOX said, is to identify and develop the optimal product portfolio for the region. According to the release, the company has deployed a strategy of continuous investment in innovation and technology to keep improving the quality and performance of its products, in turn enhancing the lives of customers and responding to ever-changing expectations. The release also said that LENNOX HVAC solutions focus on attributes such as energy efficiency and reduced maintenance requirements to deliver low Total Cost of Ownership.

Cyrille Pergentini, Export Sales Manager, LENNOX EMEA, MEA region, said: “We believe our portfolio matches the strong HVAC growth in the MEA region, particularly when combined with the company’s presence through agents and local distributors in key countries.” Dubai, he added, is a hub for the entire MEA region and it’s been our historic focal point. “However, by extending our presence to countries like Saudi Arabia, we see the potential for a huge pipeline of projects. With the right approach, the right product portfolio and the right team in the region, the possibility exists to quadruple our sales in the coming years,” he said. 

Among the HVAC products for the MEA market, the company said will be the full range of LENNOX split system air conditioning units, VRF solutions, and packaged units to suit home residences, offices, hotel rooms, office buildings, small retail environments, restaurants, warehouses, and shopping malls.