Azzam Alamaddin, Director, Corporate Affairs, Middle East & North Africa at Kraft Foods, one of the platinum sponsors of Dubai International Food Safety Conference, said that his company’s commitment to improving global food safety standards is part of its “moral and social responsibility”.

“We started sponsoring the conference about four years ago,” Alammadin explained. “We chose this particular event because it’s the region’s leading food safety conference. Our sponsorship is not a simple marketing exercise: we believe that as a global food manufacturer, we have a moral and social responsibility to improve regional and global food safety standards.”

As a platinum sponsor, the company will have a chance to share its knowledge and expertise through a number of technical presentations which will be delivered by some of its food safety experts.

He added that, in addition to complying with international food safety regulations, Kraft Foods also adheres to local and regional standards, including those issued by the GCC Standardization Organization (GSO).

It also promotes food safety through a number of key steps, such as clear and detailed food labelling, which ensures that both retailers and end-users are aware of how to safely store its products, and a trusted partner network with a proven track record in food safety practices.