DUBAI, UAE, 1 April 2024: Orbit Events, the organisers of EarthSoul Festival, an eco-conscious music and art festival, announced that the event is all set to debut on May 4 at the Coca-Cola Arena. Making the announcement through a Press Release, the organisers said the Festival aligns perfectly with the UAE’s declaration of 2024 as the Year of Sustainability. 

Describing the Festival as a musical extravaganza, Orbit Events unveiled the lineup of artistes, prominently featuring Jason Derulo. Attendees are in for a treat if they choose to immerse themselves in the “Nu King” Show, where Derulo’s talent and energy would take centre stage, Orbit Events said. Derulo’s American Pop, Orbit Events said, would have the audience dancing to the rhythm of chart-topping hits, like ‘Savage Love’, ‘Trumpets’, ‘Acapulco’ and ‘Take You Dancing’. 

Orbit Events said Pakistani sensation, Shae Gill, of ‘Pasoori’ fame; Emirati soul singer, Arqam; and the rising star, Celinedee Matahari are other artistes in the lineup; they are widely expected to drive environmental consciousness through their musical talent, contributing to a concert filled with profound purpose. 

Arqam said: “I feel immensely privileged to be the UAE’s representative at Dubai’s inaugural eco-conscious music festival. We are eagerly looking forward to curating an unforgettable experience that celebrates both Earth and music.” 

Orbit Events said the focus of the Festival extends beyond entertainment to address pressing environmental issues, with an emphasis on marine conservation and sustainability. The designated artistes will raise awareness about critical challenges through their performances while inspiring individuals to take action for a greener planet, Orbit Event said, adding that with a shared commitment to environmental stewardship, EarthSoul serves as a platform for artistes and audiences to come together in support of a sustainable future.

Pragna Vaya, Managing Director, Orbit Events, said: “The festival encapsulates the notion that change commences from within ourselves. We have faith in the transformative potential of art and music to ignite inspiration and foster positive transformation, thereby positioning EarthSoul as a driving force towards a sustainable world accessible to everyone.”

Orbit Events said the event will feature a panel discussion on conserving the planet through participation of thought leaders and ambassadors of change. The community can discover the opportunity to participate in an impactful pre-event beach clean-up drive through meaningful partnerships with organisations, contributing to a cleaner, greener future for all, Orbit Events said. 

Art would also take centre-stage through a University Art Contest, under the theme, ‘Oceans of Change’, Orbit Events said. The Contest is expected to contribute to the Festival’s message of sustainability, Orbit Event said, adding that the Contest will offer a platform for students from universities and design schools in the UAE to compete to showcase their creativity through art installations made from waste that is collected, and from recycled and upcycled materials. 

Orbit Events said Gulf News is lending its support to the event as the Media Partner; Climate Control Middle East, which focuses on energy efficiency and other sustainable development aspects, is the Magazine Partner. Watermelon Communications is an Associate Partner, whereas Channel 4 Network and Radio Volna 103.2 FM are the Radio Partners. The Festival also has the support of the Emirates Environment Group and Leefo. 

Orbit Events said the Festival is dedicated to fostering a profound and tangible impact, driving real change in communities and beyond by offsetting the carbon footprint through planting mangroves and trees and restoring marine ecosystems. By attending the Festival, Orbit Events said, the members of the community can actively support the green initiatives, knowing that a portion of the money raised through the sale of tickets would directly contribute towards protecting the environment and greening the planet.