Dubai, UAE: Global manufacturer of industrial adhesives, H.B. Fuller has announced the opening of its new showroom on March 19 in Dubai, UAE. Inaugurated by Patrick Kivits, Senior Vice President, Europe, India, Middle East and Africa, the new office, the announcement said, will support the company’s growing base of customers in the Middle East, and will offer manufacturers an alternative source for adhesives and sealants in the market.

The office, the announcement revealed, will be headed by Harsh Gupta, Regional General Manager for India, the Middle East and Egypt, and a nearly 20-year veteran in the adhesives industry. He will set up new teams to support the customers in the regions and the company’s growth strategy, added the announcement.

Harsh Gupta

The company said that it will offer solutions for the hygiene, construction, oil and gas, tapes and labels, packaging, graphic arts and filtration markets, with a focused approach for the Middle East and Egypt regions.

“H.B. Fuller is known for offering high quality, high performing products with exceptional technical support,” said Gupta. “The way we will create competitive advantage in the Middle East is by being more nimble and targeted than our other large competitors. Compared to some of our smaller competitors, we have global scope and strength to take new consumer product ideas and make a global impact.”

Mohammed Khalifa Dasmal, Managing Director of Bin Dasmal Group, added: “We couldn’t be happier to have H.B. Fuller here in Dubai. They have an intimate knowledge of our manufacturers’ needs and market trends, and are deeply committed to the community. I look forward to seeing their new office thrive.”